Content Writer (Remote) at Reliance Health
Reliance Health uses Technology to Make Healthcare Accessible and Affordable. Through an integrated approach that includes affordable health insurance, telemedicine, and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.
- We are looking for a talented and creative Content Writer to join our Marketing, Branding & Communication (MBC) teams.
- You will report to the Head of Brand & Buzz. In this role, you will be responsible for composing, improving, and maintaining content to achieve our business goals.
- You will be a relentless researcher sifting through the data created by the internal team.
- You have demonstrable creative writing skills, perform well under deadlines, and are an expert in content optimization and brand consistency.
Develop content aligned with short-term and long-term marketing targets
Research industry-related topics and identify gaps in our content
Collaborate with team members and other departments to produce high-quality content for various outlets
Prepare and publish articles that describe our company and products
Ensure brand consistency, edit and fact-check pieces of content generated by colleagues
Use best practices to optimize content considering SEO and Google Analytics
Liaise with Designers to enrich the text with visual aids, like images and charts
Shape language and tone used in sales emails, banners, and brochures
Create and oversee reports on content
Interview clients, industry experts, and internal teams
Analyze, report, and optimize content and activities based on media engagement
Ensure all content is up to date
Develop an editorial calendar and ensure the content team is on board
Ensure compliance with the law (e.g., copyright and data protection)
Stay up to date with developments and customer feedback to generate new ideas to draw the audience’s attention.
Minimum of 4 years experience in communications or a similar role, industry knowledge a big plus
Bachelor’s Degree in Communications, Journalism, Marketing, or relevant field
Well-versed with SEO and writing high-quality content
In-depth understanding of personas and buying journey driven content
Ability to write and push content in real-time
Proven ability to communicate complex topics in ways that are relatable and understandable for readers
A strong understanding of CRO (conversion rate optimization) and how to incorporate a brand naturally into content when appropriate
Empathy for readers and curiosity to understand their needs and wants
Ability to bring unique, thoughtful insights into content based on research and data.
Phenomenal communication (oral and written) skills.
Proficient command of English.
Outstanding organizational and project management abilities
The ability to think strategically, analytically, and creatively to break down problems and find effective solutions
Excellent attention to detail and an intuitive eye for client needs beyond the obvious
Ability to collaborate with cross-functional team members at all levels.
This role is 100% remote, with globally competitive pay.
Interested and qualified candidates should apply online.